Howie provides a candid look at the challenges and learnings from transitioning Airtable from a PLG product to an enterprise platform, how companies are transforming their marketing operations with AI, and the transformative potential of AI in automating workflows and enhancing business processes.

AIRTABLE

Website - https://www.airtable.com/

Twitter - https://x.com/airtable

Howie Liu

LinkedIn - https://www.linkedin.com/in/howieliu/

Twitter - https://x.com/howietl

FIRSTMARK

Website - https://firstmark.com

Twitter - https://twitter.com/FirstMarkCap

Matt Turck (Managing Director)

LinkedIn - https://www.linkedin.com/in/turck/

Twitter - https://twitter.com/mattturck

(00:00) Intro
(02:40) What is Airtable in 2024?
(05:35) How does Airtable apply AI to its products?
(11:56) What are the AI use cases in Airtable?
(18:35) The tech behind Airtable's AI capabilities
(22:22) Is Airtable going to become an AI-first company?
(25:15) Will AI kill programming as we know it?
(29:24) How do big enterprises think about AI?
(34:46) How did Airtable go from PLG to a large enterprise product?
(41:00) AI Categories
(47:47) "We definitely had our hiccups"
(51:20) Was PLG a ZIRP-era phenomenon?
(56:29) Howie's journey as a CEO