Home Care Strategy Lab

How an $11M Agency Reduced Time-to-Hire by 40% Using Virtual Assistants (Debbie Miller)


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#18 Debbie Miller, CEO of Senior Helpers in Franklin, TN, shares how her team strategically integrated seven virtual assistants across recruiting, scheduling, billing, and after-hours support. She walks through their step-by-step approach—from starting with just two VAs to scaling to a fully embedded offshore team. Debbie breaks down key results like a 40% reduction in time-to-hire, 25% fewer cancelled shifts, and stronger after-hours coverage. She also explains why they launched their own VA company, Helper Heroes, to solve the biggest flaw in the traditional VA model: turnover.

  • Debbie Miller on LinkedIn
  • 52 Weeks Marketing
  • Helper Heroes Flyer
  • Book a Discovery Call about Helper Heroes VAs

This episode is brought to you by Acrisure

90% of home care businesses are not properly insured for their operational needs—yet insurance is often overlooked or underappreciated until disaster strikes. Acrisure’s Home Care Practice Group specializes in insurance solutions designed to protect home care businesses from lawsuits, data breaches, employee injuries, and more. With expert home care guidance and comprehensive coverage, Acrisure helps you safeguard your business so you can focus on what you do best—providing great care.

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Home Care Strategy LabBy Miriam Allred

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