There's a lot of buzz around establishing a compelling mission, vision, and values for your company. But what are the real world impacts of having these in place, and how do you use them to create value for your employees and customers? Shawn Busse, CEO of Kinesis Inc., joins Brandon Laws in a discussion of how their work as marketing leaders overlaps and coexists with the work of human resources when it comes to integrating the mission, vision and values inside of people practices, recruiting, and marketing processes.

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About the Guest:

• Learn about Kinesis
• Connect with Shawn Busse