Ingunn Bjøru, Chief Customer Experience Officer of Avidly, explains how Avidly has restructured their C-suite and has added and redesigned roles and responsibilities—including a Chief Revenue Officer, a Chief Technology Officer, and a Chief Customer Experience Officer. We learn about the teams these folks both build and manage, the focus areas and points of strategy that fall under their purview, and the impact they drive for the Avidly team, their prospects, and their customers. Ingunn and I also discuss consistency. Avidly has grown substantially through acquisitions and expansion into new regions and countries, so she shares the importance behind consistency, when differences and distinctions between teams is a actually a positive, and how they ensure consistency when it’s required knowing the global distribution of the team.