It has never been a more challenging time to run an independent brick-and-mortar bicycle shop, what with decreasing profit margins, a more knowledgeable and demanding clientele, and the impossible situation of trying to compete head-to-head with gargantuan online retailers who not only have everything in stock, but also sell it cheaper. The road ahead is undoubtedly rocky, but there is a path forward — which is a good thing, since every cyclist will need the help of a good bike shop sooner or later.