Behind the Brand with Bryan Elliott

How Brazilian Jiu Jitsu Built Rener Gracie's Multi-Million Dollar Business | Podcast series / Marketing


Listen Later

Rener Gracie is a Brazilian jiu-jitsu (BJJ) black belt instructor, coach and entrepreneur.

One of the most recognisable figures in modern Brazilian jiu-jitsu, Gracie is a well-known and popular coach who has helped develop some top UFC competitors, such as Ronda Rousey, Brian Ortega, Brendan Schaub, Javier Vazquez and Lyoto Machida as well as former wrestler CM Punk and pro boxer Ryan Garcia. 

As co-owner and head instructor at the Gracie University of jiu-jitsu headquartered in Torrance, California Gracie is known for his initiatives training Police officers in jiu-jitsu based self-defence and his advocacy calling for a nationwide police reform. His Gracie Survival Tactics (GST) curriculum is the first to be recognized in California as approved for law enforcement.

An inventor and entrepreneur, Gracie founded Quikflip, a garment converting into a backpack, which was featured on ABC's Shark Tank and named as one of Time Magazine 2019 best inventions. Gracie also invented a different take on the classic travel pillow, called the Sleeper Hold neck pillow. His new book is called The 32 Principles Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships and Life.

Special thanks to our sponsor WeWork!

Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.

Wifi that... well, works 

Add unlimited coffee on tap
 Or how about free flowing Kombucha? Tailored networking events
 And a ready made community,
 a true home away from home 

Tap in down the road
 Or touch down in locations around the world From Manhattan to Manchester
 London to LA... 

Bring the whole team this way
 And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly 

Don’t just work from anywhere WeWork 

  • -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic
  • Get 30% off your first 5 months by using code BRYANAA30. 
  • -  To redeem this offer, visit we.co/behindthebrand 

Support the show

...more
View all episodesView all episodes
Download on the App Store

Behind the Brand with Bryan ElliottBy Bryan Elliott

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

31 ratings


More shows like Behind the Brand with Bryan Elliott

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,305 Listeners

Jocko Podcast by Jocko DEFCOR Network

Jocko Podcast

30,734 Listeners

Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,702 Listeners

Pivot by New York Magazine

Pivot

9,257 Listeners

Founders by David Senra

Founders

1,934 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,224 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,081 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,389 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,165 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,815 Listeners

My First Million by Hubspot Media

My First Million

2,624 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,236 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,143 Listeners

The Bible in a Year (with Fr. Mike Schmitz) by Ascension

The Bible in a Year (with Fr. Mike Schmitz)

60,532 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,335 Listeners