There's a persistent myth in the startup space, and in agtech especially, that the most important way that corporates can support startups is through direct investments. In our experience, this is an insanely incomplete picture. Agribusiness and agricultural production are complex and enigmatic worlds, and newcomers to the space need guidance and support from advisors, customers, and support infrastructure, just as much as they need capital, if not more. 

Today we’re joined by Kevin McDonald, VP of Customer and Government Relations at Guardian Ag, to hear more about Guardian’s ongoing partnership with Wilbur-Ellis; how it came about, how it’s going, and what other startups and corporates can learn from the experience. 

For more information and resources, visit our website. 

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