In this Screw It Just Do It session, Jamie Laing and Ed Williams, the founders of Candy Kittens, share their journey from a small pop-up shop to a nationally recognised brand. They discuss the challenges of launching a new product, the importance of building a strong brand identity, and why knowing your target customer is key.

Whether you're an aspiring entrepreneur or already growing your business, this episode is packed with insights on product development, retail partnerships, and leveraging social media to create a loyal customer base.

Key Topics Covered Include:

The early struggles of launching Candy Kittens

How to get your product stocked in major supermarkets

The power of branding and customer profiling

Why resilience is key in entrepreneurship

Expanding into the vegan market