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How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition
Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints.
Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.
Click here for show notes and transcript.
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Connect with Eric Siu:
- Growth Everywhere
- Single Grain
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View all episodes
By Eric Siu
4.8
298298 ratings
Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints.
Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.
Click here for show notes and transcript.
Leave Some Feedback:
- What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
- Did you enjoy this episode? If so, leave a short review here.
- Subscribe to Growth Everywhere on iTunes.
- Get the non-iTunes RSS feed
Connect with Eric Siu:
- Growth Everywhere
- Single Grain
- Twitter @EricSiu
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