Every consultant wants to attract clients. It is that element that keeps the consulting business going. In this episode, Mindy Weinstein, the Founder of Market Mindshift, shares how consultants can use The Power of Scarcity to influence customers’ decisions and attract better clients. She explains the psychology behind scarcity, which consultants should correctly and ethically use to influence potential clients. Drive customer’s into your business not just by playing hard-to-get but also giving value to yourself and your business. This episode is well-packed with Mindy’s wisdom on sales and marketing. Tune in now and apply some tactical ways to help grow your consulting business.

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