In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer analysts on both sides of the Atlantic discuss how consumers feel about the looming GDPR rules. Are consumers in Europe even aware of the rules, and do they care? What do these consumer attitudes mean for marketers?  

This is the first in a five-part GDPR series. Next in the series: Implications for publishers.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer analysts on both sides of the Atlantic discuss how consumers feel about the looming GDPR rules. Are consumers in Europe even aware of the rules, and do they care? What do these consumer attitudes mean for marketers? This is the first in a five-part GDPR series. Next in the series: Implications for publishers.

How Consumers Around the World Feel About the GDPR

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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How Consumers Around the World Feel About the GDPR

How Consumers Around the World Feel About the GDPR

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