The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.

Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.

Find out about:

• How we can plan the journey that our audience go on
• The seven courses of your customer journey – with your main (long-form content) as the focus
• How content repurposing helps you plan and create content around your ‘main’ long-form content

Important Links & Mentions:

• The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying
• The Importance of Branding When You Repurpose Content with Phil Pallen
• TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)
• How to Create Audiograms for your Podcast (Wavve vs Headliner)
• How to Repurpose Videos for Social Media
• The Importance of Visual Content
• Repurposing Your Content Into A Content Upgrade
• How to Repurpose Videos for Social Media
• Reasons to Not Give Up on Facebook with Gavin Bell
• 4 Clever Ways to Repurpose Your Facebook Live Videos
• Content Repurposing and The Importance of Consistent Messaging