EPISODE 217: So many contractors focus on just one or two lead sources to bring in most of their business and completely disregard lead diversification as a goal.

And while this strategy might have worked during the Covid boom, it’s definitely not working today. In the 2024 market, lead source diversification is a must, and no one knows this more than this week’s guest on the podcast, Ken Baer.

Before the pandemic, Ken’s home improvement business brought in most of its leads from their partner, Home Depot. However, after 2020, they decided to diversify lead sources and establish their own brand, K&P Remodeling. 

In this week’s episode of The Wealthy Contractor podcast, Ken explains how they succeeded implementing other lead sources, why he loves in-store promoters for lead generation, the importance of constant innovation to bring in better leads with lower costs, why platforms such as YouTube and Amazon Prime are now very accessible for home improvement ads, the best time slots for commercials during an election year, and so much more.

Are you ready to learn more?

Tune in now!

Key Takeaways: 

Introduction (00:00)

In-store sales strategies for contractors (03:41)

Don’t rely on others to generate your leads! (11:01)

How to use profit to build your business (25:12)

Why you need to maintain your relationship with customers (33:49)

Making the decision to do better (39:37)

Additional Resources:

⚡ Register for The Profit Workshop 2024: https://www.TheWealthyContractor.com/Profit

⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!