Marketecture: Get Smart. Fast.

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

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At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can measure success in the evolving AI ecosystem.


Takeaways

  • How Criteo's OpenAI partnership is reshaping AI advertising.
  • Why commerce media is expanding beyond traditional retail media.
  • The importance of measurement, incrementality, and AI-driven discovery.
  • How retailers can stay competitive in the era of AI shopping assistants.

    • Chapters
    00:00 Welcome & Criteo's Evolution
    01:31 Privacy Sandbox, AI & Industry Changes
    04:31 Inside Criteo's OpenAI Partnership
    06:16 How OpenAI Advertising Works for Brands
    08:19 Where AI Ad Budgets Will Come From
    10:17 The Reality of Agentic Commerce
    11:40 AI Shopping Assistants & Retail Media
    15:12 Measuring AI Advertising Success
    17:46 Retail Media Challenges & Brand Expectations
    19:13 Why Criteo's Buy & Sell Strategy Matters
    20:51 The Future of Commerce Media
    22:24 Why Retailers Can Win in the AI Era

    Guests: Ari Paparo

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Marketecture: Get Smart. Fast.By Ari Paparo
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