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How Culture and People Create Real Estate Outperformance - Wade Madden - CEO @ Olympus Property
In this episode of The Distribution, host Brandon Sedloff sits down with Wade Madden, CEO of Olympus Property, for a deep dive into operational excellence and culture-driven leadership in multifamily real estate. Wade shares how his background in risk management and entrepreneurship shaped his disciplined yet people-first approach to scaling Olympus into one of the largest vertically integrated owner-operators in the country. He unpacks how being “operator first” translates into performance, why culture is a true driver of alpha, and how technology and AI are augmenting—not replacing—the human element that powers great property management.
They discuss:
• How Olympus scaled to 36,000 units and $9B in assets through a people-first operating model
• The role of servant leadership and company culture in creating lasting operational alpha
• Why bottom-up budgeting and direct feedback from property teams drive better performance
• How Olympus integrates AI and technology to empower, not replace, on-site teams
• Lessons from partnering with the Ritz-Carlton to elevate customer service across the portfolio
• The current state of multifamily fundamentals, supply trends, and the outlook for 2026
Links:
Wade on LinkedIn - https://www.linkedin.com/in/wade-madden-73444646/
Olympus Property - https://www.olympusproperty.com/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:40) - Wade’s background and career
(00:04:07) - Scaling Olympus Property: Operations and growth
(00:11:13) - Capital structure and investment strategy
(00:16:13) - Operational excellence and team culture
(00:28:34) - Staffing challenges in property management
(00:29:33) - Vertical integration and control
(00:30:17) - The importance of company culture
(00:34:19) - Leveraging AI in property management
(00:39:57) - Customer service excellence with Ritz-Carlton
(00:47:48) - Market trends and future outlook
(00:57:55) - Conclusion and contact information
View all episodes
By Juniper Square
4.9
5555 ratings
In this episode of The Distribution, host Brandon Sedloff sits down with Wade Madden, CEO of Olympus Property, for a deep dive into operational excellence and culture-driven leadership in multifamily real estate. Wade shares how his background in risk management and entrepreneurship shaped his disciplined yet people-first approach to scaling Olympus into one of the largest vertically integrated owner-operators in the country. He unpacks how being “operator first” translates into performance, why culture is a true driver of alpha, and how technology and AI are augmenting—not replacing—the human element that powers great property management.
They discuss:
• How Olympus scaled to 36,000 units and $9B in assets through a people-first operating model
• The role of servant leadership and company culture in creating lasting operational alpha
• Why bottom-up budgeting and direct feedback from property teams drive better performance
• How Olympus integrates AI and technology to empower, not replace, on-site teams
• Lessons from partnering with the Ritz-Carlton to elevate customer service across the portfolio
• The current state of multifamily fundamentals, supply trends, and the outlook for 2026
Links:
Wade on LinkedIn - https://www.linkedin.com/in/wade-madden-73444646/
Olympus Property - https://www.olympusproperty.com/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:40) - Wade’s background and career
(00:04:07) - Scaling Olympus Property: Operations and growth
(00:11:13) - Capital structure and investment strategy
(00:16:13) - Operational excellence and team culture
(00:28:34) - Staffing challenges in property management
(00:29:33) - Vertical integration and control
(00:30:17) - The importance of company culture
(00:34:19) - Leveraging AI in property management
(00:39:57) - Customer service excellence with Ritz-Carlton
(00:47:48) - Market trends and future outlook
(00:57:55) - Conclusion and contact information
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