This week on The Future of Tourism, David is joined by Flavie Baudot, the Head of European Cities Marketing (ECM). Together, the pair discuss what’s next for big cities and popular tourist destinations as they begin to enter the first recovery phase from COVID-19. Flavie emphasizes the importance of leaving behind the “growth at all costs” mindset, and encourages DMOs to consider both sustainability and the impact of tourism on their local communities as they move forward.