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Behind every viral TikTok Shop success story is a process—and Kyla’s is proof. From volleyball coach and furniture flipper to $217K GMV in one month, her path wasn’t linear, but it was intentional. Her 4 R’s framework—Reactions, Replies, Retarget, and Repurpose—turns simple content into sales engines. In this episode, you’ll learn why repurposing isn’t lazy, how engagement beats analytics, and why storytelling is the ultimate hook. Kyla’s story is part strategy, part inspiration, and 100% proof that TikTok Shop is still wide open for creators who stay consistent.