In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks with Matt Van Gilder, vice president of omnichannel at Des Moines, Iowa-based consulting firm NexChapter, which helps retailers with loyalty, retail media and digital commerce strategy.

Their discussion focuses on foodservice and e-commerce, including how the digital channel is the new front door of the convenience store and one of the primary ways customers find a business and its offerings.

On this podcast, Van Gilder discusses the advantages the digital channel brings when it comes to communicating and how convenience stores are approaching 30% of transactions for foodservice through digital channels. He also talks about how retailers must do more than just build a digital platform—they must plan to grow it.