How do you decide who to trust in your business?

When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them?

When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. 

However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head.

She believes that in online business, we should be skeptical at first until we’re given a good reason to trust someone, that trust should be earned and not just given.

So how do you earn trust and how do you know who to trust?

Maggie and I are diving into all of that today.

Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services.

She's worked with everyone from solopreneurs to the world’s biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.

 

In this episode:

• Why Maggie says “know, like, and trust” isn’t enough when it comes to building trust in your business
• Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks
• What a major recent survey can tell us about the state of trust, leadership, and values in 2022
• How Maggie performs a trust audit before doing business with anyone
• The five aspects of creating Trust DNA in your business

 

Learn more about Maggie Patterson:

• Small Business Boss
• The BS‑Free Service Business Podcast
• Instagram: @smallbusinessboss

 

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion
• Request a free 1:1 Chat 
• Finally Nail Your Message

 

Resources:

• Duped Podcast
• The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman
• 2022 Edelman Trust Barometer
• Trust Audit Checklist.pdf