In this one I answer the question of what needs to happen for a patient to spend money with you on actually fixing their problem long term (and not just getting out of pain)... if you (or your team) are struggling with getting patients past 3 or 4 sessions, you need to listen to this one... turn me up nice and loud.

If you want to meet me in Las Vegas on April 1-2, here's the link: www.paulgough.com/guest