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Why aren’t people subscribing to your Substack? 

Many reasons, of course. But at least partly because you may not be considering your readers and making your posts accessible, i.e., you aren't structuring them to draw people in and keep them reading. 

So how can you structure your Substack posts (while still retaining your artistic integrity), so they lead readers through your posts and convert?

That's what we talk about today.

00:08 Understanding Subscriber Retention

00:29 Case Study: Substack Writer's Dilemma

01:15 Structuring Your Substack Posts

01:44 Design Elements Overview

01:59 Deep Dive: Openings and Topic Sentences

02:55 Effective Use of Headings and Anchor Links

03:45 Word Repetition and Bullets

04:15 Hyperlinks and Bolding

05:47 Reading Patterns and Design Elements

07:17 F Pattern and Layer Cake Pattern

08:16 Spotted Pattern and Zigzag Pattern

08:54 Commitment Pattern and Final Tips

12:00 Images and Online Reading Patterns

13:24 Conclusion and Reader Engagement

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