Episode Overview

Andy Goram chats with Alice Smith and Graham Watson from We Can Creative on the subject of Company Values.  As they chat they cover topics such as the value that a good set of company values can bring to a business and the people inside it; the lack of authenticity that's creeping into company values and the harm that can do; how the process of discovering your business purpose and values is a bit like therapy; the importance of leadership and wider involvement in crafting your values; the dangers of copying someone else's values; how to use values to differentiate your brand as well as over-used words that wouldn't get past these guys when working on a values project. And of course a lot more and the 3 Sticky Notes at the end that you can take away to help you craft the perfect values set for your business.

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Useful Links

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Find Magid Magid's book - The Art of Disruption here

Full Episode Transcript