Let's talk personal branding.  

This is how you want to present yourself in the world, in an authentic way that reflects who you are, what you do and how you help.  Just "being retired" is not all you are.  Just being a "VP of marketing" is not all you are.  You get a chance to craft the way you want to be seen, and then you challenge is to live up to this image.  

Lively, fun discussion with Kathy McAfee, America's Marketing Motivator and author of Defining You.

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