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How Does Marvel Studios Balance Continuity and Renewal?
In just a decade Marvel Studios has redefined the franchise movie. Their secret seems to be finding the right balance between creating innovative films and retaining enough continuity to make them all recognizably part of a coherent family.
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By Harvard Business Review
4.3
180180 ratings
In just a decade Marvel Studios has redefined the franchise movie. Their secret seems to be finding the right balance between creating innovative films and retaining enough continuity to make them all recognizably part of a coherent family.
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