Want to rank higher on Google and attract more MSP clients? Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is the secret to building credibility, improving SEO, and growing your managed service provider business.

In today’s competitive MSP market, having a great website isn’t enough—you need to prove to Google (and your potential clients) that you’re a trusted industry expert. This video will break down exactly what E-E-A-T is, why it matters for MSPs, and how you can optimize your website and content to gain trust, rank higher, and close more deals.

What You’ll Learn in This Video:

What is E-E-A-T? A simple breakdown for MSPs

Why does E-E-A-T matter for MSP SEO & lead generation?

How Google evaluates MSP websites for credibility & trust

How to showcase your MSP’s expertise & experience (real-world examples)

Actionable strategies to improve your MSP’s SEO with E-E-A-T

Common mistakes MSPs make & how to avoid them