What’s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.’s court-themed Super Bowl spot, CMO Kory “KBOSS” Marchisotto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year’s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial.
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How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial

Co-hosts and longtime beauty journalists Kirbie Johnson and Sara Tan give their perspective on all things makeup, skincare, and wellness at the intersection of pop culture and entertainment. Experts in the field and friends IRL, they pull back the curtain on trends, treatments and popular products — all the things you're likely searching or watching on TikTok. (They'd know — they've spent 10 years creating and optimizing editorial content for mainstream digital beauty publishers.) Tuesday episodes reveal the most notable beauty headlines with informed takes while Friday episodes feature guests from experts in the industry to celebrity spokespeople, including Courteney Cox, Hailey Bieber, Halsey, Selena Gomez, Scarlett Johansson, Laverne Cox, Jonathan Van Ness, Barbie Ferreira, Brad Mondo, Emma Chamberlain, Dr. Jason Diamond, Charlotte Palermino and more. Hosted on Acast. See acast.com/privacy for more information.

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Dani Austin hive, rise up — we’ve got the influencer and Divi founder on the pod! Dani joins the show to talk all things hair care and scalp health and why she wanted to create her own haircare brand, which sold $40M in the first year alone just from their serum. In our convo, she discusses the science and strategy behind Divi and her own hair loss journey, the wild world of content creation (she was one of Forbes Top 50 Creators in 2023), why listening to critics can benefit a brand's strategy, and how the landscape has changed since she started her YouTube channel back in 2012. 
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GlossAngelesPod.com https://glossangeles.komi.io CALL US: 424-341-0426 Shop products from our episodes Join our FB Group: https://www.facebook.com/groups/glossangelespodcast Instagram: @glossangelspod, @kirbiejohnson, @saratan Twitter: @glossangelespod, @kirbiejohnson, @saratan Email: glossangelespodcast@gmail.com

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Why Listening To Critics Can Benefit a Brand in the Long-Run With Divi's Dani Austin

JLo’s unenthusiastic Met Gala response, Dyson’s new super-smart Supersonic hair dryer, and the latest in Youthforia drama — we’re discussing it all on today’s episode. We first react to a video that went viral of Jennifer Lopez answering who she was wearing to the Met Gala. Did you think she was purposely being salty? Hear our thoughts. Then, we chat about Dyson’s latest launch which focuses on scalp health. It’s even more expensive than the original — find out why. We also discuss the recent controversy surrounding Youthforia’s Serum Foundation, from Javon Ford’s ingredient breakdown of why the deepest shade is so problematic to the retailers who have decided to drop them. To end, we’re sharing our first reactions to Bella Hadid’s new skin scent brand Orabella. Spoiler alert: We liked what we smelled! 
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GlossAngelesPod.com https://glossangeles.komi.io CALL US: 424-341-0426 Shop products from our episodes Join our FB Group: https://www.facebook.com/groups/glossangelespodcast Instagram: @glossangelspod, @kirbiejohnson, @saratan Twitter: @glossangelespod, @kirbiejohnson, @saratan Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Everything That's Happened With the Youthforia Drama, Smell-Testing Bella Hadid's Fragrance Line and more

Thank you to iNN Beauty Project for partnering with us on this episode. You've heard us rave about Extreme Cream, now get to know the powerhouse women behind iNN Beauty Project! Joining us today are co-founders Jen Shane and Alisa Metzger, who both have an incredible resume in the beauty industry. When Extreme Cream launched in January, it because a viral hit — so much so that it caused Kirbie to take a second look at a brand she thought only catered to Gen Z. She's now on her third bottle (refill) of the moisturizer. Jen and Alisa will share why they're able to bridge the skincare gap between multiple generations, the amount of money they put into their clinical testing, and even share their thoughts on the Youthforia scandal. Plus, they're gifting 250 listeners their own bottle of Extreme Cream! Tune in to learn how to sign up. (Hint: join our Slack.)
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GlossAngelesPod.com https://glossangeles.komi.io CALL US: 424-341-0426 Shop products from our episodes Join our FB Group: https://www.facebook.com/groups/glossangelespodcast Instagram: @glossangelspod, @kirbiejohnson, @saratan Twitter: @glossangelespod, @kirbiejohnson, @saratan Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Creating Formulas That Every Generation Loves with iNN Beauty Project's Jen Shane and Alisa Metzger

Another Gloss Angeles milestone: it’s our 400th episode! We knew we had to get a special guest for today’s episode, so we have none other than Emmy-award winning makeup artist (and fellow Glamgeleno) Alexandra French! Alex joins the show to share her thorough (and epic) WOYF, how she manifested her job on Euphoria — and why she’s leaving the show for season 3, the politics of being a part of a celebrity glam squad, and so, so much more. Tune in to get a peek behind the curtain but stay for Alex's epic storytelling. Shop Alex's episode
The artists who Alex recommends following: @byjuanalvear @lucyjbridge @frenchtouchofmakeup @melissa.hurkman @valentina1121li
GlossAngelesPod.com https://glossangeles.komi.io CALL US: 424-341-0426 Shop products from our episodes Join our FB Group: https://www.facebook.com/groups/glossangelespodcast Instagram: @glossangelspod, @kirbiejohnson, @saratan Twitter: @glossangelespod, @kirbiejohnson, @saratan Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Alexandra French on Leaving Euphoria, Industry Politics and the Makeup Products She Doesn't Use on Herself

Are you afraid of the dark? You might be after this spooky story! Sara shares a recent “encounter” Zoe and her had with a shadowy figure in their home. SOS! In less frightening news, we have our favorite board-certified dermatologist and co-founder of Facile, Dr. Nancy Samolitis, back on the podcast to answer some mailbag questions we couldn’t about sebacious hyperplasia, melasma, and her thoughts on the bill to ban children from using anti-aging skincare. Kirbie also chats with Dr. Sam about her recent CoolPeel and PRP treatment. 
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GlossAngelesPod.com https://glossangeles.komi.io CALL US: 424-341-0426 Shop products from our episodes Join our FB Group: https://www.facebook.com/groups/glossangelespodcast Instagram: @glossangelspod, @kirbiejohnson, @saratan Twitter: @glossangelespod, @kirbiejohnson, @saratan Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial

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