What’s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.’s court-themed Super Bowl spot, CMO Kory “KBOSS” Marchisotto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year’s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial.

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