What’s the secret to Joe Wicks’ success? Hard work, dedication, passion, purpose and creating good content consistently.

Reportedly the highest paid person in the fitness industry, Joe Wicks started right where most businesses and brands do – with no followers, very little work, and scrambling around to get clients.

But ten years later, he’s a household name, author, podcaster, CEO of a hugely successful business, and has a personal wealth reported to be over $20m.

What role did content play in his journey?

Listen to the episode to hear:

• How content helped Joe Wicks become the highest paid person in the fitness industry
• The importance of consistency when it comes to content, and how it played a key role in the success of The Body Coach brand
• Why Joe Wicks chose social media and YouTube to pursue his passion and purpose

Important Links & Mentions:

• Joe Wicks
• My book: Content 10x: More Content, Less Time, Maximum Results

It Started with Content is my new content marketing case study series on The Content 10x Podcast. I take an in-depth look at how businesses and brands achieved wonderful things by utilizing the power of content. Stay tuned for monthly episodes or search #ItStartedwithContent to find more inspiring content marketing stories.

To watch the video, or read the blog post, click here.