How can you use a quiz to elevate your nonprofit’s fundraising goals?

I’m excited to bring back Lauren Hanson from Every Shelter, to share the nuts and bolts of their successful GivingTuesday quiz that generated 170+ new contacts AND counting.

Inspired by The Adventure Project, who deployed a similar strategy (see Episode 7!), Lauren breaks down the easy-to-use quiz maker she used, and the 4-part email sequence that follows, inviting participants to join their monthly giving program, The Haven.

From crafting recycled billboard bags with Ugandan refugee tailors to painting a powerful mural in Brooklyn, collaboration is at the heart of all of Every Shelter’s campaigns, amplifying support for displaced refugees in East Africa. 

This episode proves that with a little creativity and a compelling quiz, nonprofits can create lasting impact and inspire change.

Resources & Links

Learn more about Every Shelter on their website and on Instagram. And don’t forget to take their quiz and get a FREE sticker! Connect with Lauren on LinkedIn.

Tune in to Episode 91: Increasing Monthly Gifts & GivingTuesday Ideas to hear my first conversation with Lauren.

Lauren’s GivingTuesday strategy was inspired by Episode 7: How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project’s Tesi Klipsch.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!