Guest: Brian Ahearn, Chief Influence Officer

Most leaders assume their biggest challenge is strategy. In reality, the greater challenge is getting people to willingly move with you.

In this episode, Maureen Metcalf speaks with persuasion expert Brian Ahearn about the psychology of persuasion and why ethical influence has become one of the defining leadership capabilities of our time.

Drawing on the work of Dr. Robert Cialdini, Brian explores the six principles of influence and explains how leaders can build trust, create buy-in, strengthen relationships, and communicate more effectively without relying on manipulation or positional authority.

The conversation examines:

This episode is especially relevant for executives navigating organizational change, stakeholder alignment, cultural complexity, and leadership communication in high-pressure environments.

Other episodes you'll enjoy:

- How Influence Leads to Great Leadership with Brian Ahearn

- Super Creativity: The Leadership Skill AI Can’t Replace with James Taylor

- Agape Capitalism: Can Ethics & Profit Coexist? With Jim & Tom Grote

For daily wisdom from our guests, be sure to follow us on LinkedIn.

RESOURCES:  

The website for Brian’s company, Influence People, is https://influencepeople.biz/. He has a regular blog there at https://influencepeople.biz/blog/.

Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here. 

Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8. The audiobook version is now available at  https://amzn.to/4dTCleZ.

Her other 10 books are available on Amazon here. 

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OUR PODCAST TEAM:  

Host & Executive Producer: Maureen Metcalf

Editor & Executive Producer: Dan Mushalko

Graphics Editor: Stacia Rogan

Sponsorship Sales Manager: Kristine Gross ([email protected])

Booking Producer: Jenna Reik ([email protected])

Theme Music by Pavel Bekirov from Pixabay.

CONNECT WITH US: 

YouTube: @InnovatingLeadership 

LinkedIn: https://bit.ly/ILI-LinkedIn2 

Website: InnovativeLeadershipInstitute.com 

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About Our Guest:  

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at The Cialdini Institute. An international keynote speaker and TEDx presenter, Brian is an expert in the science of influence, certified in the Cialdini Method for Persuasion and Pre-suasion. Brian is the author of "Influence PEOPLE" and "Persuasive Selling for Relationship Driven Insurance Agents." His insights have reached over 700,000 people through his LinkedIn courses and more than a million views on his TEDx Talk. Brian’s latest work, "The Influencer: Secrets to Success & Happiness," weaves these teachings into an engaging business parable.