In this episode of Influencer Confidential, Nina interviews Jessica Off, founder of Guess Where Trips, a company that creates unique, self-guided mystery road trips. Jessica shares her journey of starting the business, the importance of local influencers, and how social media has played a crucial role in scaling her brand. The conversation delves into strategies for working with creators, the metrics of successful campaigns, and the balance of trusting creators while maintaining brand integrity. Jessica also discusses lessons learned from campaigns that didn't go as planned and the evolving landscape of influencer marketing. In this conversation, Nina and Jessica Off discuss the intricacies of influencer marketing, focusing on negotiation strategies, regional pricing variations, the impact of seasonality on marketing efforts, and effective pitching strategies for creators. They also highlight upcoming opportunities for creators to collaborate with brands, emphasizing the importance of tailored pitches and understanding market dynamics.

You Can Follow Jess Here:
www.guesswheretrips.com
Instagram: @guesswheretrips
YouTube: @guesswheretrips 
TikTok: @guesswheretrips

This episode can also been seen on YouTube: https://youtu.be/t_ve3w_lpNA