In this episode of the Prime Venture Partners Podcast, host Jerome Manuel sits down with Prof. Venkat Ramaswamy, Professor of Marketing at the Ross School of Business, and a globally recognized thought leader on innovation and co-creation.

Prof. Venkat is the co-author of the seminal The Future of Competition with C.K. Prahalad and the new book, The Co-Intelligence Revolution.

In this conversation, they discuss:

• Why the next decade will be shaped by co-intelligence — humans + AI co-creating value
• How experience innovation is transforming industries across the world
• Real examples from Indian farmers to L’Oréal & Siemens
• What startups, founders, and enterprises must do to thrive in the AI era

💡 A must-watch episode for entrepreneurs, business leaders, and innovators building in the age of AI.

Episode timestamps

00:00 Introduction

01:03 The origins of co-creation with C.K. Prahalad

02:37 Humans vs AI - subjective experiences

04:24 Opportunities for entrepreneurs in co-intelligence

05:32 Jugalbandi case: WhatsApp assistant for farmers using AI + government services

17:36 L’Oréal’s AI in beauty

19:30 Porso example: AI transforming consumer beauty experiences

25:31 The Intelligent Enterprise: AI transforming how businesses operate

29:16 Siemens case: digital twins & industrial AI ecosystems

30:00 Enterprises and ecosystems

39:00 Risk-managed value - how enterprises evaluate startups

43:24 Power of prototyping for startups

45:00 AI’s role in startup speed & compressing time-to-value

📕 Learn more about Prof. Venkat’s book The Co-Intelligence Revolution: https://www.penguin.co.in/book/the-co-intelligence-revolution/

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