Kirk Kern spent decades inside traditional newspapers before launching his own hyperlocal media company in Las Vegas. After losing his job during the 2020 shutdowns, he rebuilt from scratch with a simple model: small monthly newspapers mailed directly to tightly connected neighborhoods.

In this conversation, Kirk explains how he keeps costs low, sells ads to local service businesses, and grows community focused publications that residents actually read. He shares practical lessons from launching multiple neighborhood papers, the realities of selling ads as a journalist, and why hyperlocal print can still be a profitable media business when done right.

Links:

Kirk Kern - LinkedIn

https://www.linkedin.com/in/kirkkern/

Hyperlocal Media Nevada

https://hyperlocalmedianv.com/

215 News

https://215news.com/

Mesquite Local News

https://mesquitelocalnews.com/

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