Most MSP owners are terrified to raise their rates because they think clients will fire them. Spoiler: that's not true. In this video, I break down exactly how I helped my old MSP 3x their prices (going from $35 a seat to $100), when to raise rates, how much to raise them, and how to actually have the conversation with clients. I also share the wrong times to raise rates so you don't blow it up. Plus, I'll show you the free MSP pricing calculator we built that takes the guesswork out of your numbers. P.S. I'm officially speaking at ScaleCon 2026! Want help growing your MSP? Head over to growth-generators.com for the calculator, the book, and to join our Discord community of 1,700+ MSP owners.