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What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%?
This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with burnout and ends with clarity, profit, and purpose.
After running a full-scope practice with a team of ten, Lauretta hit a point many ODs know too well: she was successful on paper… and exhausted in reality. So, she decided what most people would never consider: she simplified everything.
Fewer staff. Cleaner pricing. Tighter systems. More intentional leadership.
The result? A 30% increase in net profit, a 20% jump in net cash flow, and a practice that finally supports the life she wants, not the other way around.
By The Power Practice4.6
7575 ratings
What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%?
This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with burnout and ends with clarity, profit, and purpose.
After running a full-scope practice with a team of ten, Lauretta hit a point many ODs know too well: she was successful on paper… and exhausted in reality. So, she decided what most people would never consider: she simplified everything.
Fewer staff. Cleaner pricing. Tighter systems. More intentional leadership.
The result? A 30% increase in net profit, a 20% jump in net cash flow, and a practice that finally supports the life she wants, not the other way around.

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