Startup Dad

How I Learned To Model Emotional Intelligence | Roger Einstoss (Dad of 2, Braintly)


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Roger Einstoss is the founder of Braintly, a software development company specializing in helping U.S.-based companies build and scale their engineering teams in Latin America. He's also a husband, father of two young kids, and passionate about balancing work and family while maintaining emotional intelligence in his parenting.


In this episode, Roger shares his unique perspective on parenting in Argentina, how he approaches fatherhood as a team effort with his wife, and how his entrepreneurial journey allowed him the flexibility to be present for his family. We discussed:

  • Parenting as a team: Roger and his wife approach parenting as a true partnership, where both share responsibilities equally. He discusses how their teamwork allows them to stay present in their children’s lives, even while both manage demanding careers.
  • Parenting in Argentina vs. the U.S.: Roger compares parenting styles between Argentina and the U.S., noting key differences in how children leave home for university and how families prioritize close-knit bonds.
  • The importance of emotional intelligence: Growing up without a focus on emotional intelligence, Roger reflects on how he learned to model it for his own children. He shares practical strategies for fostering emotional awareness and resilience in his kids.
  • Work-life balance and quality time: With two young kids and a demanding job, Roger discusses how he maximizes quality time with his family, including how he manages travel and work commitments while staying emotionally connected.
  • Entrepreneurship and family flexibility: Roger explains why he chose to build his own company to gain the freedom to be a present father, emphasizing the importance of flexibility in both work and family life.


Where to find Roger Einstoss

  • LinkedIn: https://www.linkedin.com/in/rogereinstoss/ 
  • X: https://x.com/reinstoss


Where to find Adam Fishman

  • FishmanAF Newsletter: www.FishmanAFNewsletter.com 
  • LinkedIn: https://www.linkedin.com/in/adamjfishman/ 
  • Instagram: https://ww.instagram.com/startupdadpod/ 


In this episode, we cover:

(00:00) Introducing Roger Einstoss, founder of Brantley and dad of two

(02:00) Growing up in Argentina and starting coding at 15

(04:30) Family inspiration and advice from Roger’s uncle

(05:01) Balancing family and business life

(06:33) Parenting differences between Argentina and the U.S.

(08:00) The importance of living near extended family in Argentina

(09:00) Shared parenting responsibilities with Karina

(11:20) Both parents working from home: Balancing family and career

(16:21) Economic challenges in Argentina and the impact on families

(18:34) Starting Brantley and connecting Argentine talent with U.S.

(21:08) Roger’s approach to teaching emotional intelligence to kids

(23:48) Advice to his younger self: Relax, and embrace flexibility in parenting

(25:30) Defining quality time with kids and staying present

(28:30) Staying connected with family while traveling for work

(32:10) Struggles and rewards of balancing business travel and family life

(36:15) Parenting through the eyes of an entrepreneur

(38:40) The role of emotional intelligence in shaping family dynamics

(40:00) Roger’s perspective on being a present, involved dad

(44:30) Lightning round: Parenting must-haves and quirks

Resources From This Episode:

Skibidi Toilet: https://www.imdb.com/title/tt27814427/ 
Skibidi Toilet: https://en.wikipedia.org/wiki/Skibidi_Toilet

Diana and Roma / Kids Diana Show:https://www.youtube.com/c/KidsDianaShow
Inside Out: https://www.imdb.com/title/tt2096673/

Braintly: https://www.braintly.com/

Lionel Messi: https://www.intermiamicf.com/players/lionel-messi/

The Simpsons: https://www.imdb.com/title/tt0096697/

Mercado Libre: https://mercadolibre.com/

Lego: https://www.lego.com/en-us

WhatsApp: https://www.whatsapp.com/

ChatGPT: www.chatgpt.com

Bath kneeler: https://www.amazon.com/dp/B09Y3YP5FT

Diana and Roma: https://www.youtube.com/@KidsRomaShow

Marvel Series: https://www.marvel.com/


For sponsorship inquiries email: [email protected].
For Startup Dad Merch: www.startupdadshop.com

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