Most business owners hit a ceiling and never figure out why. The answer is almost always the same. They keep everything in their head instead of documenting it.

That is what this whole episode is about. Amanda and I sit down and go through the four things you have to document if you actually want to grow a business. We start with your calendar. If it is not on there, it does not happen, period. Then we get into communication, because verbal conversations get twisted and remembered wrong every single time. I tell the story about a miscommunication that cost us eighteen grand in legal fees. That one still bugs me.

We also talk about capturing your ideas before they disappear, and the trap of chasing every new idea the second it pops into your head. I share the exact systems we use to capture everything so nothing gets lost. And then the big one, the part most people skip, which is taking what you learn and turning it into an actual SOP and training so the knowledge is not just stuck in your head or one manager's head.

We get into time blocking, time audits, why back to back meetings make you useless, how we documented our way to 80 locations, and where to start if you have zero systems right now.

This stuff is not complicated. It is simple. It just takes doing it over and over. Build the systems and the scaling takes care of itself.

If you did not document it, it did not happen.