It’s the stuff of entrepreneurial dreams. To come up with a pioneering product idea, develop a prototype, create a hugely appealing brand and start a highly successful business that you grow and sell for a huge amount of money. That’s exactly what Rob Law MBE did. Coming from a product design background, he founded Trunki in 2006. Trunki is the much-loved ride-on suitcase for children, which come in various designs.

Rob built up his Bristol-based business over 17 years, selling millions of Trunki suitcases, exporting to more than 100 countries, while providing jobs for 80 people. Rob exited Trunki in 2023, selling the business for a reported £12m. In this fascinating episode, Rob talks about how he started, scaled and sold his phenomenally successful business, proving the Dragons very wrong in the process.

This episode is brought to you thanks to the support of investment platform, Lightyear.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.