On this episode of The Spinoso Podcast, I'm talking about shoes. But not really.

I've built multiple seven, eight, and nine figure medical companies. I've negotiated with investors. I've rebuilt P and Ls from scratch. I've scaled clinics across the country. And I've also walked into rooms feeling like I didn't belong there.

So when I read Shoe Dog by Phil Knight, the founder of Nike, I expected strategy. I expected playbooks. I expected legendary brand moves.

What I didn't expect was this: the guy behind one of the most iconic brands in human history struggled deeply with imposter syndrome.

Lawsuits. Banks breathing down his neck. Competitors trying to bury him. The company on the verge of collapse more than once. And still, he felt like he didn't belong in the room.

That hit me.

Because imposter syndrome isn't weakness. It's proof you're in the arena. It means you're building something big enough to scare you. It means you care. It means you're not coasting.

In this episode, I break down what I learned from Phil Knight's journey and my own. Why pressure forges real leaders. Why every great company looks like a dumpster fire at some point. And why you don't wait for confidence to start moving.

You move first. Confidence catches up later.

If you're building a business and part of you feels unqualified, outmatched, or a little scared, good. That means you're exactly where you're supposed to be.

Throw on your sneakers. Get out of your head.

And just do it.