For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) Introduction and Background


(10:09) Embracing Optionality in Business Strategies


(31:18) Operating Like a Public Company


(45:16) Continuous Customer Development


(55:02) Creating a Company Culture for Personal Growth


(01:03:34) Hiring and Accountability in Management


(01:14:50) Finding a Niche in the AI Landscape



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How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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Self-Improvement

For this week’s episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:


(00:00) Gary Vee's Vision for Buying the New York Jets

(08:56) The Importance of the Journey in Life and Business

(27:33) Marketing Tactics for Businesses in Crowded Markets

(35:21) The TikTokification of Social Media

(36:45) The Value of Organic Social Media Expertise

(37:15) The Value of Building a Personal Brand

(39:07) The Art and Math of Marketing

(41:22) The Importance of Hard Work and Self-Awareness

(50:20) The Power of Content Creation

(53:26) The Potential of Live Streaming and NFTs

(01:02:02) Patience and Risk-Taking in Entrepreneurship

(01:06:30) The Future of Marketing: Intuition and Technology




Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


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Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


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Is Gary Vee An All-time Entrepreneur Or?...

For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:


(00:00) Unconventional Ways to Improve Sleep and Health

(06:17) Temperature Management and Relaxation Techniques

(11:09) The Future of Sleep and Health: Data and AI

(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships

(25:02) The Power of Word of Mouth and Building Trust

(30:02) The Future of Sleep Technology: Advanced Features and Personalization

(39:09) Living and Working Together

(41:17) Setting Boundaries for Work-Life Balance

(45:20) Inflection Points in Building a Hardware Business

(51:56) Creating a Written Culture and Data-Driven Decision-Making

(55:31) The Value of Board Meetings

(58:37) Breaking the Rigidity of Fixed Meetings

(01:03:01) Hiring for Greatness

(01:08:00) The Intensity of Startup Life

(01:12:14) A/B Testing Work Environments

(01:17:12) Religion as a Marketing Strategy



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


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Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


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Learn more about your ad choices. Visit megaphone.fm/adchoices

His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash. 


Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) The Future of Marketing: Earning and Buying Attention


(03:29) The Rise of Personal Brands and Personal Interactions


(06:20) The Power of Long-Form Content for Building Trust


(26:02) The Value of High-Quality Views and Engagement


(28:13) Short-Form vs. Long-Form Content: Depth and Context


(57:29) The Consequences of Excessive Money Printing and Inflation


(57:59) The Role of the Federal Reserve and Government Spending


(58:56) Bond Auctions and the Downgrading of US Credit


(59:49) Preparing for an Inflationary Crash


(01:02:11) Learning Strategies for Continuous Growth


(01:03:35) Investing in Scarce Assets to Protect Against Inflation


(01:19:23) Understanding the Total Addressable Market for Bitcoin



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


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Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Moss on Fatal AI and An Economic Crash Ahead

Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) Introduction and Dave's Background


(08:48) Trusting Your Gut and Following Your Intuition


(31:22) The Power of a Strong Work Ethic


(38:47) Building a Coaching Business and Engaging with the Audience


(55:18) The Challenges of Writing a Book



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

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