It’s no wonder Joe Koufman sees himself as a matchmaker; three couples have gotten married after being introduced by Joe. In 2014, Joe realized that matchmaking is not only for couples, but can be used in the business world as well. Within 19 days of leaving his last job, Joe landed his first client for what would become Setup, an organization that matches marketing agencies to established brands. 

---

[00:01:27] Joe Koufman’s Background

[00:03:47] How a Sales Background Influenced Joe

[00:06:01] A Family of Entrepreneurs

[00:07:51] A History of Matchmaking

[00:09:20] Turning Matchmaking Into a Business

[00:11:50] Early Days of Setup and First Customers

[00:14:35] Setup’s Revenue Model

[00:15:42] Pursuing Hobbies

[00:18:19] Setting Email Boundaries

[00:19:57] 50 Pull-Ups Each Morning

[00:21:35] Sleep Struggles

[00:22:56] Setup’s Growth and Team Structure 

[00:25:29] Writing a Book 

[00:30:00] Advice for Aspiring Entrepreneurs 

[00:32:19] Connect with Joe