Joseph Shalaby shares how he built an 8-figure mortgage company, scaled nationally, and grew six million followers through sales, content, and relentless execution.

In this episode of RealDealChat, Jack Hoss sits down with Joseph Shalaby, CEO of E Mortgage Capital and host of Coffees for Closers, to unpack how he scaled one of the fastest-growing mortgage companies in the U.S., built a massive social media audience, and created a brand that blends education + entertainment to dominate the industry.

Joseph shares his journey from a broke sociology grad chasing academia to running a 2,000-person organization licensed in 47 states. He breaks down how he developed elite sales skills, why most people overcomplicate success, and what it takes to scale through regulation, compliance, lawsuits, competitors, and explosive market cycles.

He also dives into the economy, interest rate projections, investor loans, DSCR strategies, and why AI is now essential for growth in lending and real estate.

• How Joseph built an 8-figure mortgage company from scratch
• Why entertainment + education is the new content formula
• The truth about sales: it’s math, not magic
• Why being uncomfortable equals growth
• How to scale under heavy regulation & compliance
• DSCR loans, investor loans & what buyers must know
• How rate cuts could impact home values
• Why AI callers, AI content, and automation are the future
• The mindset required to survive lawsuits, competition & chaos
• How to read the market and act before it moves

📌 Listen to Joseph’s podcast → CoffeesForClosers.com

📌 Follow him on Instagram → @JosephShalaby

💡 Want help scaling your real estate business with AI & automation? Visit https://realdealcrew.com

Timestamps:

00:00 – Mortgages: boring industry, big opportunity

01:00 – Joseph’s journey into real estate & content

02:20 – Growing 6M followers: educate + entertain

04:30 – Leaving academia for income & purpose

06:30 – California housing & affordability crisis

08:20 – Developing elite sales skills

09:58 – Scaling a national mortgage company

11:00 – Competing through branding & technology

12:45 – Becoming a top performer through repetition

14:07 – Why most people fear sales

15:29 – Coaching, creativity & execution

16:41 – Market update: rates, inflation & inventory

19:00 – Insurance crisis & California volatility

20:49 – Licensing in 47 states

22:00 – DSCR loans & investors dominating the market

23:59 – How rate cuts will affect home values

24:44 – AI callers, content systems & automation

26:25 – Advice for buyers & the rate trap

27:00 – Rapid Fire: lies, lessons & favorite books

28:40 – Biggest time-saver: ChatGPT & LLM tools

29:00 – Final thoughts & where to follow Joseph

#RealEstateInvesting #MortgageIndustry #JosephShalaby #RealDealChat #DSCRLoans #InvestorLoans #EntrepreneurMindset #SalesTraining #MarketUpdate #HousingMarket #AIForBusiness #Automation #WealthBuilding

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