Join Fernando Campos as he sits down with Kent Yoshimura, co-founder and CEO of Neuro, the functional gum and mint brand that has taken TikTok Shop and retail by storm. What started as two “nerdy athletes” hacking nootropics in college is now a top three health brand on TikTok Shop and stocked in more than 20,000 retail doors across the country.

In this episode, Kent breaks down how Neuro went from testing daily TikTok posts to running a full creator machine with more than 1,000 shoppable videos per day, a highly incentivized Discord community, and a live strategy built to run 22 hours a day. He shares how they structure commissions, when they are willing to run TikTok at breakeven or slightly negative, and how they use creators and GMV Max to keep Neuro in the top tier of the platform.

They also dive into how TikTok became the story that unlocked retail, from CVS checkout lanes to using creators to drive foot traffic into stores, plus Kent’s honest take on attribution, SEO making a comeback, and why brands should treat channels as interdependent instead of siloed. Whether you sell CPG, supplements, or any DTC product, you will get a clear playbook for using TikTok Shop to drive both online profit and retail growth.

If you are serious about scaling on TikTok Shop, this is one you will want to take notes on.

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