If you live in the southeast, you’ve seen them - carts with rainbow umbrellas bearing popsicle treats dubbed “King of Pops” - at public parks, live events, and music festivals. Steven Carse, who founded King of Pops in 2010 along with his brother Nick, shares their origin story, how the company innovated through the COVID-19 pandemic, and the new programs King of Pops is spearheading, including a “Cartreprenuer” franchise program.