In a recent episode of CSP's "At Your Convenience" podcast recorded live at the Outlook Leadership conference, Abbey Lewis, vice president of content strategy at CSP, and Max Clark, vice president of growth at PAR Retail, shared insights on the concept of "loyalty everywhere."

Clark emphasized that loyalty has evolved beyond traditional engagement points like mobile apps to encompass the entire customer journey. "It's the app, the forecourt, the pump, the associate checkout, self-checkout kiosks and connected cars," he said.

He stressed the importance of creating an integrated system where all touchpoints work together to deliver a frictionless experience. Clark also highlighted PAR's growing focus on developing direct relationships with CPG partners to create more streamlined value across the entire retail ecosystem.