Despite calls for politics to return to kitchen table economic issues, the culture war rages on. That could be a product of the distinct incentives facing politicians, who have to win elections, and media actors, who just have to keep your attention. Aakaash Rao and Shakked Noy find that cable news outlets talk more about culture war issues while candidates favor economics. Every minute cable news spends covering the culture war, they gain audience from people who would otherwise prefer entertainment. When they talk economics, people switch channels. And where cable news penetrated more, people started seeing crime, immigration, and race and gender as more important than economics—and candidates eventually shifted their behavior to match. It's not just about the part cable news played in the rise of the culture war but also about how actors seeking to mobilize rather than win converts might be the source of our wider polarizing shifts.