In this episode of the NOSH Podcast, the NOSH team gets fooled by CPG brands announcing fake products over April Fool's Day weekend, sharing why they think some of these playful ideas should actually come to market. Then the team discusses the FDA's recent food label announcements and how the agency is redefining how consumers understand "healthy" food claims.

In our featured interview, we hear from Grass Fed Foods CEO Jeff "Trip" Tripician about how mergers can help small businesses quickly scale to compete with conventional competitors. The conversation delves into the strategy to make grass fed beef, pastured meat and regeneratively-grown animal protein compete with commodity products.

In this episode:

1:00 - The team discusses some of the best (and worst) April Fool's Day CPG products announced the past week.

8:20 - Adrianne explains the FDA's recent announcements regarding healthy food labeling and the team talks about how the FDA is modernizing consumer's understanding of nutrition.

22:05 - Lukas talks with Grass Fed Foods CEO Jeff Tripician about the merger of Teton Waters Ranch and SunFed Ranch, the economic benefits from consolidation among smaller companies and how grass fed meat is taking a lesson from organic foods' playbook.

"The reason small companies merge is to become more resilient [to] derisk their businesses so that they can survive and try to do some good."

- Jeff Tripician, CEO Grass Fed Foods

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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