Providing 24/7 support as an MSP is one of the biggest challenges and opportunities in the IT services world. Clients expect you to be available when problems happen, whether it’s 2 PM or 2 AM. But how do you deliver round-the-clock coverage without burning out your team or destroying your margins?

In this video, I’ll break down the different models MSPs use to provide 24/7 support, from in-house teams to outsourcing, on-call rotations, and follow-the-sun models. You’ll learn the pros and cons of each, the tools that make it possible, and how to package and price 24/7 support so it’s profitable.

If you’re an MSP owner, salesperson, or marketer looking to grow your business, this video will give you the roadmap to confidently provide after-hours IT support while still keeping your sanity.