Selling MSP services gets tough when a prospect hits you with the classic line “You’re too expensive.” In this video, I break down exactly how to handle that moment in a calm and confident way. You will learn why prospects push back on price, how to ask the right questions, and how to shift the talk from cost to impact. I walk through the simple phrases, stories, and value-based framing that help you stand out from cheaper competitors. If you want to close more deals, protect your margins, and feel stronger in sales conversations, this video will give you the tools you need. Watch to the end for real examples you can use in your next call.