Elisha V is one of the most forward-thinking women in business in Australia but the name flies under the radar. She is one of the brains behind the social growth of Socialized, Chemist Warehouse and many of its supplier products.

When it comes to personal branding, business, growth, and social media, Elisha has everyone's best interest at heart. Are the brands winning and is the content authentic to the creator? From a big business perspective, we talk about what businesses look for when investing in content creators, how to get the best return for their investment, what smaller businesses can do to make their marketing spend stretch further, and some unsolicited advice for content creators but no one is getting cancelled in this episode.

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