**Cold Open (Non-compete agreements are now illegal)**

**Skip the Cold Open at 9:15**

We keep seeing things online about how your leads should only be costing you $2-$5 on Facebook or that a cost per lead of $80 is bad. But neither of those is necessarily true.

We have clients at Evergrow that are willing to pay $200/lead. If we tried to get them the cheapest leads all the time, then we would likely be delivering poor leads.

Jake breaks down his formula for helping clients understand how much they should be willing to pay per lead generated from ad campaigns using their own numbers. This is a formula that will help you and your client set expectations around what is and isn't realistic.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley